Crantec designs, develops and demonstrates the first LiFi Marketing Services Platform on the market. LiFi technology is now mature and offers a very high bandwidth speed (1Gb/s) minimum, low latency and wireless optical network density makes it possible to offer the same Services as those offered by WiFi. For the first time on the Market, Crantec is developing a LiFi Service Operator Offer supporting two "Enterprise LiFi Solutions" platforms deployed On-Premise Locally in the Enterprise and another Solution in "LiFi Cloud" version.
LiFi Marketing Services allows you to transform the LiFi lighting network into an intelligent marketing system and multiple channels to sell advertising, broadcast video on customers' mobile phones, tablets or laptops. Customers may receive targeted video advertisements and special offers to maximize efficiency. A Customer may give consent to intermittently receive emails containing discounts, coupons and offers from your partners for advertising purposes.
The LiFi Wireless Network is an ideal marketing channel because it allows you to display video ads before a guest is connected to the Internet. Our LiFi Maketing Services Platform solution allows you to set Marketing Campaigns with one or more video ads that can be delivered at the time the guest is logged in. For each marketing campaign, you will get analyses that include the number of video ads displayed, the click-through rate, at which Point of Sale the campaign was viewed, with PDF reports for the director of the Establishment. You want to learn more, for a demonstration on our LiFi Marketing Services Platform, contact Us.
Let's be concrete about the Use Case and imagine a Restaurant decides to install the LiFi wireless network in order to extend the coverage of his existing WiFi wireless network. This, in order to allow several Customers to connect to the Internet at the same time with a satisfactory connection quality. LiFi technology brings several advantages including the fact that the LiFi Access Point can co-exist with WiFi Access Points, without causing electromagnetic interference. When a Customer entering the Restaurant or Café wishes to connect to the Internet, he or she can choose the preferred network and connection method.
Before accessing the Internet, an Advertising Video, or advertisement and the Sponsor's logo will appear for a certain period of time and the Customer will only click button to continue when the video ad is completed. The Customer will thus be redirected to the Internet or take the action you have previously defined. The Restaurant thus generates new sources of income by selling advertising negotiated with advertisers and Sponsors.
With our LiFi Marketing Services Platform, it is also possible to contextualize the distribution of content on each LiFi Access Point. This makes it possible to multiply the distribution channels and generate a maximum of revenue. Thus, each LiFi Access Point can broadcast different content and collect data for marketing purposes.
Also, in this time of COVID-19, the Restaurant Manager can also exploit the LiFi Marketing Services Solution by offering Menus directly on the Smart phones or tablets of Customers who have booked in his Restaurant, rather than using the Paper Menu to reinforce barrier measures, to avoid contact and protect his staff and customers.
An Infrastructure of Networks and Services, a Technical Expertise to support Municipalities on the deployment of 5G LiFi Mobile Network for Smart Cities to connect millions of Citizens and provide value-added services and generate new revenues.
Fast and reliable wireless connectivity is expected today in all institutions of the city, hotels, restaurants, bars, airports, transport... A LiFi wireless network helps to extend the WiFi network for greater customer satisfaction and loyalty. Our system provides you with both advanced control of the LiFi network and a reliable connection for all Smart Cities users.
Our LiFi Marketing Services Platform allows Territories and Municipalities to transform the Lighting Network in the Smart City into a real Communications Network by providing very high-speed LiFi access to Intenet, broadcasting video advertisements and automatically sending special offers at defined time intervals to Network Users. This leads to increased revenues for Municipalities, restaurants, hotels, retail and other services
When accessing your Smart City LiFi Network, guests are automatically redirected to the LiFi City login page. They can select the preferred connection method, such as logging in with their Social Network ID (Email, Facebook, Twitter,...), login by access code or free access and start using the LiFi Mobile Network. Once logged in, they can be redirected to the desired website or city information page.
Our LiFi Marketing Services Platform for Retail allows you to set up one or more video ads that will run each time a customer connects to the LiFi network. It controls users' internet access, sets limits, processes payments, engages users, provides powerful analytics, and helps you execute different marketing strategies to maximize your LiFi Network revenue.
You'll receive the customer's email and full name so you can create campaigns that engage and deliver results. Video ads can be created for individual products, brands or ongoing sales promotions, involving discounts, coupons, etc. that can be used immediately in the store.
The deployment of a LiFi Mobile Network in HyperMarkets allows Store Managers to take advantage of an underused and often very expensive lighting network by transforming it into a true Private Network of Wireless LiFi Communications, generating new revenues. With LiFi Marketing Services Platform, you will have full control over your collected data.We provide you information on things like customer response, the average time spent in each section and Radius (you can create and divide the location by zones) and the product success rate. All of these features can be used to improve and boost sales.
You will be able to see the attendance in each of your departments. You can also see the return rate of customers connected to the LiFi Access Point and even measure the average duration of your customers' visits.
LiFi Marketing Services Plaform allows you to convert newly acquired data into solutions. With our Platform, you can take raw data and use it to create personalized campaigns, hyper-target your customers, and build relationships online and offline. Our Platform brings you technological innovation and everything you need to stand in front of the competition.
Crantec LiFi Marketing Services Platform is a cloud system with possibilities that connects various devices to a smart LiFi network. It provides centralized device management, LiFi network control, access method settings, guest account updates, extraordinary analytics and reporting, easy extension of LiFi Network.
For Shopping Malls, our LiFi Marketing Services Platform allows you to serve video ads and automatically sends special offers at set time intervals, resulting in increased revenue from your services. The system collects data and surveys, which provide objective feedback on customer satisfaction.
A LiFi Network in a Shopping Center is a perfect channel to collect the opinions of your Customers and Users. Gather valuable information about your Customers that can be used for marketing purposes and to improve the quality of your services. Resolve customer complaints, which you may not have been aware of, and avoid some unpleasant and damaging issues. All data is instantly available and gathered in readable analitycs, without any paperwork. The Customer survey can be displayed on the initial login page or sent by email after a set time interval.
LiFi will be for Hoteliers who will be the pioneers of the deployment of a LiFi Wireless Mobile Network, their next marketing engine when powered by Marketing and LiFi analysis data. LiFi Marketing and Analytics are a system for tracking and understanding customer behavior through the use of the LiFi Mobile Network deployed in your Hotel. Your LiFi connection collects Customer information, such as when and how often customers visit, Internet usage patterns (if the Customer connects to the LiFi access point), first customer return rates, etc.
Our LiFi Marketing Platform offers various tools to encourage Hotel Guests to create links with the Hotel brand. The connection with a brand revolves around the "relationship" or "experience" associated with the brand. Making a Guest feel like they have a one-on-one relationship with your hotel will increase guests' sense of loyalty.
As a starting point, you can offer the Hotel's free wireless Internet that your guests come to enjoy. This may even be the reason why they choose you when your price is similar to that of another Hotel that charges for wireless internet usage.
Crantec offers Hotels a LiFi Marketing Services Platform allowing them to transform the Lighting Network of their Hotel into a real Communications Network by providing very high speed LiFi access to Intenet, selling video advertisements and automatically sending special offers at defined time intervals, to The Users of the Hotel Network. This leads to an increase in revenue for Hosts and other services.
Crantec LiFi Marketing Platform transforms a LiFi network in an Airport into an intelligent marketing system that allows video ads to be displayed on passengers' mobile phones, tablets or laptops.
After seeing the video ad, passengers are delivered targeted video ads and special offers to maximize efficiency. A passenger may give consent to receive intermittent emails containing discounts, coupons and offers from your partners for advertising purposes. The system collects data and surveys with feedback on passenger satisfaction, complaints and comments that can be answered personally.
Provide product information and general inquiries. Customers can easily receive in-store advice and various other services via AI virtual assistants powered by the LiFi network. These Smart Assistants can hold virtual sales activities in Shops and Airport Shops, 7 days a week and 24 hours a day even when the Staff is at rest.
Our LiFi Platform for the Medical System offers advanced Control of the LiFi network and a reliable Internet connection to all patients and visitors. While the patient is waiting for the exam, they can be advertised about medicines, new treatments, health instructions or a coupon for family members.
Since the majority of the population does not regularly attend preventive annual medical checkups, the system can automatically send a reminder that it's time to see a doctor. The system collects data and surveys that provide feedback on patient satisfaction with the exam, procedure or service, as well as to write personal feedback.
When the Patient connects to the LiFi Network of a Hospital or Medical Office, a home page appears on his device. It is possible to customize the home page by setting the logo, background, colors and ways in which your guests can access it on the Internet from a Hospital's LiFi Network. There is also the possibility to include various features: free internet, faster paying internet, collection of emails and customer data, access granted to the entrance of the room number and name, access through the social network accounts or having seen video advertisements.
A fast and reliable LiFi Wireless Mobile Network with uninterrupted wireless coverage across the Bank is just a starting point for customer satisfaction. Improve your business and attract new customers by offering LiFi in your bank, send special offers based on customer interests, put the latest credit promotions, offer new credit programs, collect customer surveys.
Track your Customers' behaviors, analyze your Customers' demographics and habits, display location-based ads or comprehensive email marketing campaigns that target Customers by age, gender, and interest.
When accessing your Bank LiFi Network, the guest is automatically redirected to the Bank's LiFi login page. He can select the preferred connection method, such as login with a social ID, login by passcode or free access and start using the LiFi Mobile Network. Once logged in, users can be redirected to the Bank's Website or to the desired promotion page with, for example, the distribution of Advertising or Video spaces.
Let's be concrete about the Use Case and imagine a Factory that decides to install the LiFi wireless network in order to limit or even remove the Electromagnetic Waves generated by the existing WiFi wireless network. This, in order to benefit from a reliable connection, to operate its Robotics and to allow several Operators to connect to the Production Network and the Internet at the same time with a satisfactory very high speed connection quality.
LiFi technology brings several advantages including the fact that the LiFi Access Point can co-exist with WiFi Access Points, without causing electromagnetic interference.
Location services in addition to reliable wireless communications are critical enablers for smart manufacturing scenarios. Tools and robots are connected via wireless links to a local cloud in which information from many sensors and actuators is processed collectively to control the entire workflow.
There is also a big trend towards the use of machine learning, i.e. artificial intelligence, in these smart manufacturing environments. The goal is to react in real time to situations and events, ideally proactively, based on a set of previously learned methods. To identify the most appropriate method from a large database of previously learned data, it is essential to know the position of tools or robots, otherwise, the search space might be too large and it is difficult to make decisions in real time.
Our "Enterprise LiFi Solution" System makes it possible to manage the LiFi Mobile Network and allow, for example, Robots to access the LiFi Network and order instructions in real time for the execution of their predefined Tasks. Our System also allows Operators to access via the LiFi Network the Operating Procedures, the Real-time Safety Instructions, the industrial applications hosted in the Local Cloud with their PC or Tablets from the Production Station.
The Museums can deploy the LiFi Mobile Network to offer very high-speed Internet access to the many visitors who visit these magical places every year. Museums can therefore generate new sources of revenue by offering Internet access inside the Museum and at the same time sell Advertising Space to their Visitors, collect data for marketing purposes.
When accessing your Museum LiFi Network, the guest is automatically redirected to the Museum's LiFi login page. He can select the preferred connection method, such as login with a social ID, login by passcode or free access and start using the LiFi Mobile Network. Once logged in, Visitors can be redirected to the Museum's Website or to the desired promotion page with, for example, the distribution of Advertising or Video spaces.
It is also possible to configure our System in order to file directly on the Visitor's mobile phone or Tablet, the description of the Art Object he is contemplating.
Our LiFi Marketing Services Platform accurately controls Internet access speed, data transfer and a number of devices that a student can connect to the LiFi Network. As is often the case, there is a greater demand for streaming services, Schools and Universities are responding to their students by limiting the speed of access so that each student can benefit from excellent connectivity.
The system may collect data and surveys with feedback on student satisfaction, complaints, and comments to which they can respond personally.
When accessing your LiFi Network, the student is automatically redirected to the self-configured login page for example "LiFi University". The student can select the preferred connection method, such as connecting with a social idntiant, login by access code or free access and start using the LiFi Network. Once logged in, they can be redirected to the Website or the desired information page
Each connected device is limited with download and download speed, available bandwidth transfer, service usage time, so you can ensure a great LiFi experience for all your staff and students. Our LiFi Platform will monitor session duration, speed and bandwidth, and possibly collect the email, name, address of your students for your security and information marketing activity.
Our LiFi Marketing Services Platform transforms a LiFi Network deployed on a train into an intelligent marketing system that enables the display of video ads on passengers' mobile phones, tablets or laptops. The system collects data and surveys with comments on passenger satisfaction, complaints and comments to which they can respond personally.
After watching the video ad, passengers get targeted video ads and special offers delivered to maximize efficiency. A passenger may give consent to intermittently receive emails containing discounts, coupons and offers from your partners for advertising purposes.
A LiFi network in the Train is a marketing channel that can be used to display video ads. A passenger must watch a video ad on their device to gain internet access via LiFi. In order to display the most appropriate video advertising, the system can be adjusted so that a passenger logs in through his social network account or creates a personal account, while the available information about gender, date of birth has been taken into consideration.
After seeing the video advertisement, a passenger is offered to connect to the Internet and visit the web page with a special offer. Thus, you boost passenger engagement to maximize the efficiency (of advertising).
Enterprises can start using our LiFi Marketing Analytics solution with their existing Infrastructure and transform their LiFi Wireless Networks into a Guest Premium Wireless Network. You can track and use valuable data collected from Guest LiFi networks with the built-in tools of our LiFi Marketing Services Platform Solution. It is possible to customize your marketing campaigns with real-time reports.
Easy login for customers with a single approach making the authentication process easy and useful. When accessing your Company LiFi Network, the guest is automatically redirected to the Company's LiFi login page.
He can select the preferred connection method, such as login with a social ID, login by passcode or free access and start using the LiFi Mobile Network. Once logged in, Visitors can be redirected to the Company's Website or to the desired promotion page with, for example, the distribution of Advertising or video spaces.